Content Strategy Workshop

It has been said that "design without content is just decoration". Too often web sites are built without any regard for how the digital content (links, tags, files, images, video, text, etc.) should be integrated into the user experience. Content shouldn't be an afterthought, it should be the first thought.

Content isn’t simply word docs and files. Add blogs, news, tweets, and landing pages to this a multichannel dimension and you are left with an environment where the user’s needs are lost. The expectation being that merely creating content will be sufficient for people to find, understand, and act upon what they are seeing. The sad fact is that it is not sufficient. Build it and they will come is not a content strategy. In a well-planned site, content finds the user and not the other way round.

What is Content Strategy?

It’s all about creating a superior user experience when it comes time to find the stuff people need, when they need it.

Content strategy has been described as "the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." › Richard Sheffield

" Embracing content strategy is about the web industry growing up. We’ve been happily distracting ourselves from the scary, messy reality of web strategy, governance, and content by focusing on tactics, features, and techniques. If we want to fix the broken user experiences that result, we need to make some difficult changes. If you’re up for that, you’ll prosper."
› Jonathan Kahn

Maximize Your Employees Productivity

Making knowledge readily available, and easy to maintain, allows your workforce to instantly become more productive. This is the aim of Content Strategy. To paraphrase a well-known term; it's all about the user, stupid.

"71% agree that it's easier to locate 'knowledge' on the Web than it is to find it on internal systems" › AIIM Industry Watch: Collaboration and Enterprise 2.0

"50% of the average employee's time is spent on nonproductive work" › Corporate Strategy Board: Measures that Matter

The Next Big Thing

If figuring out a content strategy meant deciding which SharePoint folder to add your documents to, there wouldn't be millions of sites on the Internet dedicated to the subject.

IntraSee's Approach

To achieve project success, you need to have clear direction and a solid plan. This begins by soliciting input from all key stakeholders. IntraSee's workshop approach and tailored agenda help build consensus around your objectives to create a solution that meets your needs. Throughout the entire process we'll apply best practice solutions combined with innovation and pragmatism.

How We Differ From Other Companies

• IntraSee has a vision, and the tools, for implementing a successful Content Strategy that allows us to drive to a fully thought out end point. It will be a solution that both resolves your users pain points and also allows your content authors to continue to meet their needs in a rapid and simple fashion.
• We do not make vague high level recommendations that translate to the time-consuming creation of enormous spreadsheets of useless information.
• We are not just talkers, we are doers. We have the know how and tools to implement a solution that meets your needs and your budget

Deliverables

The content strategy workshop produces an overview presentation, content strategy document and risk mitigation plan. The content strategy document covers the recommended solution. Additionally, IntraSee will deliver a high-level project plan that can be used to budget, staff and plan your project.