It has been said that "design without content is just decoration". Too often web sites are built without any regard for how the digital content (links, tags, files, images, video, text, etc.) should be integrated into the user experience. Content shouldn't be an afterthought, it should be the first thought.
Content isnít simply word docs and files. Add blogs, news, tweets, and landing pages to this a multichannel dimension and you are left with an environment where the userís needs are lost. The expectation being that merely creating content will be sufficient for people to find, understand, and act upon what they are seeing. The sad fact is that it is not sufficient. Build it and they will come is not a content strategy. In a well-planned site, content finds the user and not the other way round.
Itís all about creating a superior user experience when it comes time to find the stuff people need, when they need it.
Content strategy has been described as "the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." › Richard Sheffield
" Embracing content strategy is about the web industry
growing up. Weíve been happily distracting ourselves
from the scary, messy reality of web strategy,
governance, and content by focusing on tactics,
features, and techniques. If we want to fix the broken
user experiences that result, we need to make some
difficult changes. If youíre up for that, youíll prosper."
› Jonathan Kahn
Making knowledge readily available, and easy to maintain, allows your workforce to instantly become more productive. This is the aim of Content Strategy. To paraphrase a well-known term; it's all about the user, stupid.
"71% agree that it's easier to locate 'knowledge' on the Web than it is to find it on internal systems" › AIIM Industry Watch: Collaboration and Enterprise 2.0
"50% of the average employee's time is spent on nonproductive work" › Corporate Strategy Board: Measures that Matter
If figuring out a content strategy meant deciding which SharePoint folder to add your documents to, there wouldn't be millions of sites on the Internet dedicated to the subject.
To achieve project success, you need to have clear direction and a solid plan. This begins by soliciting input from all key stakeholders. IntraSee's workshop approach and tailored agenda help build consensus around your objectives to create a solution that meets your needs. Throughout the entire process we'll apply best practice solutions combined with innovation and pragmatism.
The content strategy workshop produces an overview presentation, content strategy document and risk mitigation plan. The content strategy document covers the recommended solution. Additionally, IntraSee will deliver a high-level project plan that can be used to budget, staff and plan your project.
"Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform."
› Tim OíReilly
IntraSee has been great to work with. They not only helped us develop our latest HR site, but they continue to contribute to its improvement. The teams we've worked with are smart, flexible and have helped us take the portal to the next level. The tools IntraSee provided allowed our SMEs to take ownership of the employee experience which means quicker changes and improved service to our employees.
Director, HR Technology
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